it all begins with a cashmere sweater....

Hand-picked cashmere sweaters are given new life as unique teddy bears
and cashmere animals to be treasured for years to come. Designer Brooke Serson Cernonok handcrafts each one-of -a-kind bear, combining the softest colored cashmeres with modern satin and grosgrain ribbons, button or recycled suede/leather eyes. The vintage cashmere is extra soft, luxurious, and earth friendly.

These irresistible bears and cashmere menagerie animals are an exquisite gift for any occasion: holidays, birthdays, anniversaries, new baby’s nurseries, weddings, bridesmaid gifts, gifts for "the girls"... or just a wonderful surprise to brighten someone's day.

Each teddylux cashmere item is custom made to order in the teddylux.com studio, a rehabbed 100-year old rug factory in downtown Atlanta, Georgia.

In 2008, elephants and bunnies were added to the teddylux cashmere menagerie, as well as one-of-a-kind gorgeous cashmere headbands adorned with vintage costume and rhinestone jewelry.

about the designer...