I design custom recycled cashmere and fine knit bears for teddylux. The process begins with the hunt: I source “previously loved” cashmere sweaters and redesign them into the softest, most deluxe teddy bears available. Each bear is hand cut, hand sewn and totally unique.

My background is in graphic design and illustration; my philosophy for teddylux cashmere is the mixing of comfortable traditionals with modern applications. Environmentally sound practices and philanthropy are important cornerstones.

I’m a northern girl living in the south, a former Colorado ski instructor.With no snow to speak of, I found myself missing the cozy feeling of being wrapped in thick fuzzy knits, and translated that aesthetic into teddylux. I also had accumulated a cashmere sweater collection so large I felt no hesitation in cutting one up to create my first bear!

My design studio is in downtown Atlanta’s historical Castleberry Hill District in a rehabbed 100-year old rug factory. When I’m not elbow-deep in teddylux projects, I love hiking, kayaking, yoga, reading Hemingway, absorbing art in its myriad forms, and living life with my awesome husband, Doug, and three crazy dogs.

-BROOKE SERSON CERNONOK